Are You Ready to Adapt in Salons Post SIP Orders?
The beauty industry has been hit hard by Covid-19 and the shelter in place (SIP) orders. This actually translates to a whopping $57.9 billion estimated drop in the industry this year.
We have all witnessed the effects of the pandemic in varying degrees in our respective practice as salon professionals.
Your independent stylist practice or the salon you work in may feel and look different. You may be noticing a slow down in business. Some clients are not returning yet, others clients are still afraid to step inside businesses. Of course, we understand and expect that, but it may be freaking tough out internally.
You may not be working at full capacity, not able to double-book like you used to. Or you may not be able to see as many clients in a day, working less hours. It’s crazy, right? We never thought there would be external influences like this on our ability to work.
But the beauty industry has always been resilient in the past. We can always find ways to bounce back.
The question now is…
How do we adapt when we don’t even know if we’ve landed on any firm ground yet?
I suggest a three-pronged approach which we will cover over the next three weeks. We will discuss measures that you can take in the areas of Business and Money, Life Work Balance, and Self-care.
Let’s tackle Business and Money this week. Here are the 3 simple but effective action steps you can take right now to adjust to the new normal:
1. Track Finances
Figure out your cash flow for the next six months. Staying on top of your finances will help you adjust your spending accordingly and will help you see any income gaps.
Do you need to make an extra $500 to buy that new salon equipment that might go on sale this Black Friday? Then you can make saving plans with the help of a simple cash flow chart.
Keeping track of my income and expenses monthly and forecasting six months out helped me get out of debt, and SAVE. If we’ve learned anything from the pandemic, it’s that we need to SAVE more. You can’t see what you don’t track. Remember, cash is king. Save it!
You can check out my sample Cash Flow Chart here. So you can start tracking right away!
2. Show Client Appreciation
Reach out to every client that has referred a new client to you in the last six months and write them a thank you note.
Our existing clients are gold. They already know us. And if they referred us to others, it means we have delivered. Going the extra mile by showing that we appreciate their recommendations ensures that we stay “top of mind” as a stylist.
I’ve even called clients and they so appreciate it. Think about it, those people who are timid of coming out get a call from their stylist? They love it, not only do they feel appreciated, but we cannot underestimate the power of our voices. You will enjoy hearing theirs as well. Even if they don’t come back, you are putting energy and good will out into the world. This goodness will come back to you.
The clients I’ve called, whom I served for years and haven’t returned yet are still sending checks for their services. This is the power of maintaining some continuity in your communication with your clients and saying “thank you”.
3. Innovate Ways to Connect
Use technology available to make your client feel confident about your services in these uncertain times.
That’s right, for those clients who haven’t returned yet, they might be anxious. They need to see what the process is like walking into the salon, post SIP orders.
So create a welcome video right from your phone and include it in an email. Or a quick salon video tour showing them exactly what will happen when they walk in. They will value the insight and ensure you are taking protocol seriously.
Assuring your clients that you are looking out for their safety and going out of your way to connect with them means a lot. These simple actions show that you are competent and you truly care for their safety.
Our connection with clients needs nurturing in order to to make lasting relationships. If we delight our clients by building true friendships that go beyond the stylist and customer relationship, we are making an indelible mark in their lives.
As we prepare our businesses and careers during the new normal, we don’t just talk of business as mere numbers or money. Success in our industry involves building relationships and nurturing our clientele. We could be the only people listening to our clients’ challenges, concerns or worries from behind the chair.
During these uncertain times, it is these tried and true business strategies that work. The steps I’ve shared with you are simple and easily actionable. Implement them and let me know how it goes for you.
Make sure to watch for tips on how to maintain Life-Work balance as a salon professional in these unprecedented times.