We’ve talked about coaching as being a relationship like no other, right? So, we thought here we want to share WHY coaching is the best idea moving forward in 2021.
The beauty industry was broadsided in 2020, and depending on where you live, your ability to actually work in your salon may still be inhibited. While it is true the beauty industry was sent reeling, there is no industry that will actually thrive and soar in 2021 and beyond.
My projection is that people will return to salons and their hairstylists in droves, and they will want to be pampered like no other time before. For the businesses that have been able to stay in business, you have everything to gain by doing your homework now.
You need to come up with a plan to succeed this year to accommodate the changes in the customer psyche, and changes in the marketplace, and overall business strategies.
Hiring a coach to support you as you do so is the best investment. These are the top 5 reasons we believe so:
Reason #1 Accountability
A coach provides the accountability that you need to get things done. Often when we set goals or say we want something to happen, it can be easy to let our dreams slowly slip away because it is too hard to attain, or things don’t happen fast enough, or things switch on a dime.
Our attention span can go off in a million directions. But we don’t just set goals as busy work. These dreams come from a deep place within, a clear place of knowing, and these goals are worthy of manifesting in a very concrete way. They don’t come from shoulds, could or would haves.
All too often we can fall into the masculine way of doing business, instead of working from the inside out. For example, working harder, longer, without lunch. Or, keeping ourselves so busy, we end up not taking care of ourselves. We end up going against what we know is right ourselves.
In contrast, honoring the feminine way of working requires listening from within, intuition, communicating, and making space for the wisdom, and respecting the wisdom of others
Reason #2 Witnessing
My role as a coach is not cut from the masculine model. My work comes from an understanding that my ability to listen is the most valuable gift.You have everything inside you to change your behavior, I am here to listen, witness, and guide you.
Through listening, your truth speaks loud, all the superficial meanderings float away, and your deep knowing has a way of surfacing.
You see, most of us don’t allow enough silence to actually see and hear our inner calling. We are too busy flailing that we can’t hear the wisdom that is there for us.
Reason #3 Expertise
A coaching relationship with someone that has expertise in the beauty industry is a real plus.
The hours one has applied in the field is worth gold. This is where the rubber meets the road, how your coach has come back from their falls.
What kind of person are they? What are they made of? How have they transformed their own lives to make space for others to transform? It doesn’t mean they drudge through their story with you, but that they can support you through yours without their own baggage getting in the way.
Reason #4 Truth
No matter how much the industry has evolved, there are universal truths that cannot be denied. These truths allow the relationship to be clean, honest, and allows you to open to your innermost reality. This is where true transformation occurs.
A wise coach does not fear the truth and allows room for you to come to your own. They don’t rush to fill the space with nonsense.
Reason #5 Results
Of course, the bottom line is, we want results. We want our lives to move in a positive direction. I want that for you.
I want you to feel supported in facing what is the real energy drain in your life, whatever area that may be. Often when one area is out of whack, it can bring down your energy in other areas.
Coaching has been proven to increase a person’s self-confidence by 80%, improve work performance, relationships and communication skills by 70%.* The numbers speak for itself. A coaching relationship can help you maximize your potential.
Are You Ready?
Let’s discover your truth together, and help you achieve the dreams you don’t even know you have. Feel free to reach out to me via email at [email protected] or book a free consultation call with me here.
How have you been doing with the challenge so far? Our challenge began on Monday and we hope you have joined us on the journey of getting things right to begin the year.
Each day we are posting on Instagram a tip for the day and would love for you to share what you have discovered as you move through the challenge. Check out and follow us on IG right here. If you would like to join us live, please email us at [email protected]
The challenge is an opportunity to tune into your business and see where you are stuck. We realize the challenge includes a lot of steps and some steps involve more than what you can do in a day. What we hope is that you will look into the suggested areas of your business and see what needs light, more thought, and planning. Consider it a creative challenge.
Here are 3 steps to help you succeed with the challenge:
1. MINDSET RESET
Effecting any change in our lives requires the right mindset. A lot of seemingly impossible feats are made possible with the right kind of thinking. Remember, before you can achieve anything you need to see yourself doing it.
Getting the most out of this 14-day challenge requires that you adopt a dogged mindset. Be willing to get uncomfortable, not every aspect of your business life will be neat and tidy. It is only in discomfort that you can truly start to grow. Expect some bumps in the road.
2. SET GOALS
Plenty of pen and paper or a spiral notebook will help keep you organized. Print out the 14-Day Challenge. We’ve allowed some room for notetaking, but the notebook will help keep all your notes handy as you work through the workbook.
When I take classes, I keep a binder with lined paper and the handouts from the workshop all in one place and label the binder.
Here are 6 things you can do to stay on track:
Begin Day 1.
Keep track of questions, write notes, reactions, feelings.
Set mini-goals for yourself
List out people you may need to reach out to, or calls to make.
Take photos of yourself as you move through each step, post them on your social media.
Keep yourself balanced by meditating. This will keep you grounded and prevent overwhelm.
3. REACH OUT
Any time you get overwhelmed, reach out to a friend, a colleague. In fact, invite a colleague to join you. Or, reach out to me directly via DM on Instagram, or message me through FB Messenger, or book a call on either platform as well.
Keeping yourself supported is probably one of the most difficult aspects of the challenge. It is easy to write off yourself and your goals because of fear of being seen by others. Don’t let it happen to you. Being seen and heard is probably one of the most valuable gifts I can offer you.
Make sure to surround yourself with like-minded people who can offer you guidance and support. Especially when you are trying to change habits.
If you can’t embark on the challenge now, you can always do it on your own later. Revisit this article whenever you’re ready. You can also get the workbook here.
As we begin the new year, I would like to invite you to a challenge to revamp your business strategy. As a salon professional, you have to [set] the business and financial aspects of your business in order to grow or scale your business.
Own your practice—even if you are an employee of a salon or a renter—as if you were running your own salon. What better time to start than now?
In the next 14 days, you can set your business and money matters straight. Get all your ducks in a row this 2021.
Day 1TrackCash Flow
A while back I talked about the importance of staying on top of your finances and knowing your cash flow. You can read about it here [insert link here-https://upyoursalongame.com/3-proven-strategies-to-embrace-the-new-normal-in-your-salon/ ]
Create a cash flow projection chart. Name the 1st column heading as “Income”
Add space. The row below, “Expenses”. List everything you can think of, from personal to business. If you want, you can list them in sections
For 2-12 columns, plan out the months of the year. These numbers are projections, then as you go, replace them with real numbers.
Day 2Your Money Book
Purchase a small notebook that you can carry in your bag. If keeping track of your money is new to you, write down every expense at the moment, before you forget.
Charting your income and expenditures will inform you of what you need to bring in and what you need to cut back on.
When you get home from out and about, place all your receipts in an envelope for the month. Make sure you have recorded every purchase in your notebook, and they match the receipts.
At the end of every month, total Out of Pocket Expenses (Oops) and record in your notebook. Your bookkeeper will want to know this number.
At the end of the month, make it a date with yourself. Turn on some music, light a candle; make the experience of working with your numbers a pleasant activity. Now, enter all the totals for each category.
Day 4ListYourFinancial Goals
On another page in your notebook, list your financial goals for one, three, and five years from now. You will return to this page over and over and over. You can revise as you go.
But keep in mind, sometimes it is our nature to give up too early if one of our goals seems impossible. So keep notes, don’t erase or cross them out. Just keep adding as you move forward.
Day 5Revisit Your Fee
Note if your take-home pay fluctuates. Here are key questions to ask for this exercise.
Is your pay based on each client you see, or are you making minimum wage?
Do you know what it will take to move you up to the next level?
What is the next level for you?
Do you make a commission? What is the split?
How long have you been at your level of pay?
Is it enough money for you to pay your expenses and save?
If you are unable to pay your expenses at the end of each month and save, it may be time to figure out another income stream.
Stay with it. Be proactive. Get to the end of the challenge and see if you feel any differently towards your business and money.
Day 6 Measure Client Retention
Knowing your client retention rates is vital to regulating customer service and will help earn you a raise.
The following is the goal for stylists:
New Clients 33%
Existing clientele 72%
Record the three same months for this year and two years prior.
Create three columns in Excel or on paper.
Label 2018, 2019, 2020
List your clients down the first column.
Mark x’s across the columns if these clients remain with you
Total the number of clients from the first column.
Determine the total number of customers in Column 1 at the beginning of the three months
Determine how many new clients in the three months in Column 1
Determine the total number of clients at the end of the three months
Subtract the number of new clients from the total number of clients at the end of the period
Divide that number by the period (3=three months)
Multiply that number by 100, and this number is your retention rate.
Day 7Education vs. Sales
Retrain your brain.
If you are a stylist, then you are in sales. You sell yourself every day.
Sales = Education. Educate your clients on what you are using on their hair and why.
Ask yourself how you can improve your communication with your clients.
Pick a favorite trio for the month.
Track each client and the products you suggest.
Track if they purchase and total sale without tax.
Day 8Track Add on Services
Keep your daily tag, which lists out your clients for the day.
Next to the client’s name, write in the fee for services.
List any add on services and the amount.
These add on services can be in the form of:
Face frame Balayage
Day 9 Build Your Brand
Even if you are an employee at a salon, you need a website to build your brand. The sooner you learn to promote yourself, the more successful you will be. It’s the steady, slow build that pays off. There are free templates; get one.
Have a logo designed that reflects you…you can take your time with this; it’s not completely necessary for the website in the beginning. You could use your initials as your logo. Have a design student help you out, or outsource.
Your website can be fun to build with your colors and your photos. Always use pictures of your work. This way, your clients get to know your work, your brand.
Promote a one-page site when you are out and about, with a card that has one. Place a QR code on the back that they can quickly access.
Day 10 Build Your Email List
Build your email list NOW.
Slowly build your list with an exciting lead magnet. Have a graphic designer help you design a five-page give-away. Think about if you were a client, what would you like to know? What questions do your clients ask?
This email list can help you build a loyal clientele by letting them know what is new. Maybe once a week, or once every two weeks, send them an article, or a fashion inspiration, or a picture of a new haircut you just learned.
This weekly email can have a link to the salon page to book an appointment.
Day 11 Invest for Peace of Mind
Talk to a trusted investment group like Charles Schwaab or a financial advisor to learn about your investment options.. Invest your money early in a retirement account, and you will experience less stress down the road and weather ups and downs in your client flow with more ease.
Day 12 Build Your Online Presence
Choose one or two platforms and call it good. You don’t need to be the master of all things. Commit to showing your work. Be sure to get photo releases signed and file them.
Here are some post suggestions to maximize engagement:
Hairstyles and fashion that inspires you.
Behind the scenes in your salon
Stories about a day in your life
Quick tutorials via Live Videos or reels
Day 13Send A Postcard
Send a note once a quarter to your clients; handwritten is always lovely. The photo can be a collage, or a picture of a haircut or color, or both. Make it fun and representative of you.
Remember fonts and colors that stem from your website should be consistent on social media posts and any handwritten notes.
Day 14 Commit to Self-Education
Remember, continuing your education is essential to your growth as a hairstylist, no matter how long you’ve been in the industry.
Craft is not the only education you need. You need business and money coaching throughout your career.
Work with a coach. Cut through years of trial and error and keep yourself accountable.
Begin your education by knowing which area you need to work on first. Take the Up Your Salon Game Quiz here to get started.
Your Next Steps
How did the whole challenge help you? Change your financial and business practices? I’d love to know how it went for you. Got questions? You can shoot me an email anytime at [email protected]
“We make a living by what we get, but we make a life by what we give.”Winston Churchill
Giving is a language we all understand. You give something, and you see people smile and feel better. The concept is simple by nature, yet complicated by us.
We spend most of the year trying to get, to make money, so that we can live happy lives. This time of year can be full of expectations, and giving can seem forced; you may feel pressured to buy things that you later regret. Maybe you are spending more than you budgeted. The feel-good part of giving can get lost in the holiday’s mania and leave us feeling angry and not very generous.
Consider this– when you give, you can experience joy, ease anxiety, and help yourself sleep better. Giving, when done freely, brings lasting happiness to your own life. It is a way of life that underscores just how powerful a role generosity can play by helping us feel connected to our families, friends, and community at large.
Giving back to the community
When I opened my studio six years ago, I understood the next frontier was supporting my community by giving haircuts to people who lacked access to regular grooming services.
On my drive to my studio each morning, I witnessed the growing number of the homeless lining the streets. I struggled throughout my career to find meaning in my work. I asked myself, “What could I give?” A haircut seemed the obvious choice. I called community organizations to see if they could use my services. They answered with a resounding, “YES!”. Over three years, we offered 1500 haircuts to the Bay Area’s unhoused and low-income people.
Although my nonprofit is closing this year because of the pandemic, when I reflect on the experience of gathering 200 volunteers, hairstylists, barbers, manicurists, and makeup artists, I am left with awe.
As a diverse coalition of beauty professionals, we experienced joy together for the greater good will be remembered. Soon into the work, it became apparent that we realized the giving was coming from the people we served in the giving. They opened to us and allowed us to care for them.
The experience has left an indelible mark on me. Even though the nonprofit is coming to an end, I believe I will always give. I will always find a way to serve because I know this creates more profound meaning in my life, and the language of giving is spoken of or heard; it is a silent language.
Giving your time and resources
Now, I’m not saying that having your nonprofit is the only way to experience the joy of giving. But what I am saying is that each of us must find our way of giving, which satisfies, adds meaning to our lives and those we serve.
Sharing your time and resources creates a pathway of exchange in your communities and is vital to the services they offer. Giving is the language that all people can feel whether you are the giver or receiver.
We don’t have to spend to give either. The gift can be free. Consider giving your time at a local shelter, or perhaps design work is your specialty or social media. All organizations need help, particularly now. The gesture doesn’t need to be grand to be significant.
Many organizations will be ending their work in the community because of the pandemic. So, even though you may feel tapped of resources, giving your time is gold, and you will be paid back far beyond what money can buy.
Giving as receiving
When we work towards the greater good, our tank gets filled in the process. Giving is the key to happiness. Give often and freely. You will see the reduction of depression, anxiety, fear, and loneliness. You will see the interconnectedness between us all. What a great gift that is.
Coaching is a relationship like no other. The connection is not one like your family that may keep you in the role of daughter or sister. Not your friend, who most likely doesn’t want to hurt your feelings, not your salon owner, who sometimes has their agenda, nor your therapist, if you have one.
A great coach builds on your strengths and sees your weaknesses as areas of opportunity for growth. The relationship is about supporting you in your development and achieving and being the greatness you desire.
When I coach people, we start with a coaching conversation to see where you are in each of our program’s three pillars. We look at your personal life, career, and relationships. I listen for where you struggle, where you short circuit the joy or get in your way of living the kind of life you say you want. We start right where you are and build from there.
A Coaching Plan Walkthrough
Before our first meeting, you will receive homework via email to go over it together in our first session. We cover a lot of ground since our two-month session goes pretty quickly. Your full engagement is essential. We then virtually embark on our work, meeting for an hour, every two weeks, for two months.
The One Page Plan
The engagement of coaching includes your spending time with YOU and writing. What are your goals? Break them down from small picture to big picture.
In this step, many hairstylists can’t articulate where they see themselves in their careers. They don’t look ahead, and most do not plan. Some stylists fear they will fail if they set their bar too high; some just don’t care or simply don’t know that coaching is available. Then people live from day to day until they get broadsided by a life occurrence.
We look at the resources you have to accomplish what you desire and plan accordingly. No stone goes left unturned.
Resources come in many forms; a couple that we look at are your human resources and economic. What relationships do you foster in your personal life and your business? Whether you work for yourself, rent a chair, or are an employee at a salon. You probably have more resources than you think.
Your economic resources are probably more than what you think as well. First, we must look at where you are. I don’t know about you, but most of us learned not to discuss money, even when we fail. Yet, If I am to coach you, we need full transparency.
Facing our money head-on is the only way to go. We will create a cash flow chart for a year, including your income and all your expenses. This picture, if you will, will give you the ability to revise as you move forward. Knowing these numbers allows you to see just how much growth will happen; only by shedding light on the subject, you become aware of corrections that need to be made and naturally occur.
We then look at timelines you have or intend to have. You can arrive at these holistically, without badgering yourself, or by arbitrary deadlines. These timelines you create are rooted in your set goals and serve as a framework so that you can perform what is needed to manifest them.
Next, I hold you accountable for what you say you want. NO HOLDS BARRED… No movement happens if you can’t let yourself be supported. Ask yourself, “Am I coachable?” The Up Your Salon Game program is not for those who have their arms folded or need to be right about their life story.
Coaching is for those high-performance hairstylists out there who desire change and are willing to roll up their sleeves to get into the nitty-gritty of their life; honestly look at what is not working to shift.
I hope this is you. 2021 will be a year for rebuilding, remaking, rethinking for the beauty industry at large; let coaching be the first action you take to ensure it is successful for you in all the ways you need it to be and want it to be. Let’s create your future together.
With my dedication to provide the best and most up to date resources and information to my audience, this week I had the privilege to interview two of the best fitness trainers in the East Bay. I like their approach and the methods they use for training. I also appreciate the quality of their education and experience in the field.
I interviewed Lisa Vonnegut, owner, and massage therapist along with Mark Lynn, co-owner, and both are personal trainers at Bay Functional Fitness (BFF). I also love their acronym, which they said they hadn’t realized the reference till after opening their business.
Mark describes his approach to fitness and his practice as taking a holistic approach based on the individual’s specific goals. He says, “The key is to assess real and perceived strengths and weaknesses and then develop their program accordingly.
If performance, as in the case with athletes, is the goal, the protocols used will be unique to the skills or specific fitness they’re trying to develop. If someone has a desk job and spends a great deal of time sitting and their goals are based on general fitness, injury prevention, and/or weight loss those factors are addressed.
In addition to activity level we also ask questions about sleep, energy, mood and of course nutrition habits. Wellness incorporates the whole person and is unique to each individual. There is no one-size-fits-all formula.
There are common themes that are often predictable in terms of movement, strength, flexibility, etc, but what’s always important is to be aware of the client’s unique needs, and be there to meet the client where they are.”
I love how approachable and “friendly” BFF is and how relevant their brand comes across to many.
When asked why they opened BFF and what did they want to offer that is different, they say:
“BFF is currently an all online business. We offer corporate wellness programs for companies as well as individual training.
What makes us unique is our vast network of highly skilled instructors, trainers, and practitioners. Our team is all top notch and science based, but we’re also real people who can empathize and relate to the struggles of our clients.
We’ve been around long enough that we’ve been able to curate an extremely knowledgeable as well as friendly staff.”
Here is the rest of the interview with the BFF trainers.
Question: What are you paying attention to and listening for when you begin working with clients?
Answer: Physically I am paying attention to flexibility issues. I’m less concerned with absolute flexibility as opposed to relative flexibility. I want to know how opposing muscle groups are working with or against each other to promote or limit movement. That goes for everyone.
I’m equally paying attention to strengths and weaknesses that need to be addressed in accordance with their goals. There is more to training than just the physical aspect, however. Everyone has their own physical discomfort threshold that needs to be paid attention to. It’s important to work hard, but not at the expense of the overall enjoyment of exercise. If someone hates working out, they’re very unlikely to stick to a program.
All of the components of a fitness program should be tailored to the individual. One of the most important skills good
trainers have is being able to LISTEN and read their clients.
Question: Why should our viewers consider working with a fitness trainer, if they don’t already or have never?
Answer: There are so many great reasons to work with a trainer. Like all specialized trades, good trainers are experts in their fields. One can waste a lot of time with their workout regimen if they don’t know how to approach fitness. Goals will be achieved much faster with a trainer.
Accountability is another feature to having a trainer. If it’s on your schedule, you’re way more likely to get it done.
If someone is experiencing pain or injury from their job or otherwise, a good trainer can help relieve pain through better posture, strength, and flexibility as well as weight loss if that’s an issue.
Question: Can you speak to in general first what you see as the issues could be for hairstylists and their physical health?
Answer: I actually have a number of friends who are stylists, and I’ve spoken to many of them over the years about physical health issues related to hair styling.
The most common issues I’ve heard about are associated with long hours on the feet, constantly raised elbows, and hand/wrist repetitive stress. There is also the mental strain of being “on” all day long, often with people sharing emotional issues. A hair stylist is part artist/part therapist/part mediator. It’s got to be exhausting.
Question: What are three exercises could they do to support their body while at the salon, in between clients? At home?
Answer: In between clients I would say full body stretching and foam rolling if there’s space for it.
At home, a fully integrated strength and flexibility program with an emphasis on posture would be most beneficial. It’s hard to narrow it down to three exercises without knowing specifically what is needed for the individual.
Question: What if working out is the last thing a stylist wants to do, and has a hard time getting motivated to do so? What do you suggest, and how would you work with someone like this?
Answer: KEEP/MAKE IT FUN! The beauty of working with a trainer is that you don’t have to “want” to workout.
I tell my clients that they just need to show up–after that, it’s up to me. The rapport we build, the way we modify and tailor each session to whom the person is and where they are in the moment…that’s the artistry in what we do. It’s very similar to what hair stylists do! At the end of the session they will walk away feeling better, and that’s what keeps them coming back.
Question: How have you worked with someone if they live with chronic pain, as I think some hairstylists do?
Answer: Lisa is very good at this component of training. Here’s her take: Pain is not a natural state of being. It’s an action signal from your brain telling you that something is wrong.
The first thing is to find anything I can do to reduce the pain level and increase the motion in the painful area. Having hope that the pain level can abate is really important to motivate clients to want to take action.
I also do a lot of education about pain itself. Pain is multifactorial, it’s not only about tissue damage. It’s also about movement, mood, stress, diet, sleep, life satisfaction and many other factors. Understanding the complexity of it and de-mystifying it helps you feel a little more in control of it. And that is a huge step in pain management.
Question: You have a massage therapy aspect to your business. How does that play a role in physical health and well-being in your mind?
Answer: Again, this is very much Lisa’s wheelhouse. I think the bottom line is that massage feels good. It also can help reduce inflammation, increase circulation, breakdown adhesions and scar tissue to improve movement (which also reduces pain).
Want a little neuroscience? The sensory cortex in the parietal lobe of the brain helps fuel the motor cortex in the frontal lobe of the brain. In other words, you need to have good sensory information to have good movement. And good movement means less pain.
Massage is the ultimate sensory experience. So it can decrease pain and increase health and well-being in many ways.
Question: What effects have you noticed with your clients(in general, but is there a theme) through Covid?
Answer: People are scared, bored, and full of anxiety. People are also grieving. Not only for the loss of a loved one, though that’s certainly affected over 200,000 families. People are grieving for lost businesses, lost hobbies and passions, lost intimacy, a lost way of life.
The uncertainty of the next few months; physically, emotionally and financially can be crippling.
Question: What can you say about the effects of stress on the body, and ways that my guests might be able to counter through fitness and massage?
Answer: The effects of stress are many-fold. The body produces a hormone called cortisol when experiencing stress. Cortisol has its purpose, but in excess it causes a host of issues from an overtaxed adrenal system to weight gain.
Exercise naturally reduces stress and promotes hormonal balance. Runner’s high is a real thing. Prolonged stress promotes higher blood pressure which exercise helps reduce. Exercise and massage are, for many, the best ways to promote good mental health.
Question: How much does diet play in your program?
Answer: How much diet plays depends on the individual. Humans can be extremely resistant to changing the way that they eat. That said, every person embarking on a fitness regimen, regardless of goals, will do well to address nutrition.
For weight loss, many studies show that nutrition is 80% of the equation. But it goes beyond body weight. Food can affect mood, sleep, coping, energy, skin, sex drive–essentially everything that makes a person human.
Question: What sort of mindset does someone need to begin a fitness program?
Answer: The most important mindset is having the simple desire to take a step. Taking a ‘start where you are’ approach is key.
We also recommend that people set realistic goals based on changing habits. If the goals are set too high, it’s very likely that they will not be sustainable.
Question: What do you suggest if someone is at a plateau in their workout? Or, a slump?
Answer: Change it up! Try a new modality. Get a trainer! Find a workout partner (masked and distanced, of course). Always change your exercise program. Don’t do the exact same thing you’ve done for years.
The brain thrives on novelty. You can’t do the same thing and expect a different result.
Question: How often do you work with clients?
Answer: I’ve worked with folks from once a month to 4 or 5 days a week. It all depends on goals and the need for accountability.
Question: How long before someone can actually begin seeing results?
Answer: Most people will notice differences fairly quickly in mood, sleep, energy and even strength and stamina. You want to allow time for your body to react and demonstrate aesthetic changes.
We usually tell people to assess progress after 8 weeks. If you’re consistent and following your nutrition plan, most people should see tangible changes in that amount of time, often quicker. Improved mental health often happens immediately.
Question: How are you working during Covid?
Within three weeks of sheltering in place, the owners and staff created a virtual practice! If you ever wanted to train, these trainers know what they are doing, and I have a feeling you would have a great time getting physically fit with this group.
Log on to their website to make an appointment or email them for any questions.
Here’s to a healthy 2021!
PS. We all know the strain and physicality of our role as a hairstylist. The repetitive nature of our work can be hard on our bodies. It is all too easy to put off creating a plan for working out. Now is the time. Don’t wait any longer. Let 2021 be the year that you take care of yourself and get fit.
As we know, this year is unlike any other. The unpredictability of Covid-19 and the impact it will continue to have on our businesses is unknown. But there are a few facts to keep in mind. This holiday season will be unlike any other.
Gone are the days (for now) that people will be able to linger at the product shelves, and feel the energy of the holidays in salons all over the country. Business is curtailed, and not feeling festive.
So what can we do during the holidays to bring cheer to our clients? How do we make their holiday shopping effortless while supporting our business?
If you haven’t already, plan for the month. Place product orders and secure supplies.
Implement touchless purchases through your online store, and promote. Offer home delivery for a limited time.
Shop from local Apothecaries and gift stores. Ask for wholesale pricing.
Here are 7 absolutely fun ways to add some pizzazz to your holidays this year.
1. Gift Cards or Gift Certificates
If you don’t already, create a custom gift card on Canva, or order stock gift cards for less. Companies like Square offer this service as well. Place these cards strategically in your salon, let your clients know about them, send it out via an email campaign, and social media.
You can even offer a 2 for 1. People love a deal. If you can, offer a Buy One, Give One promotion. Extend this offer into the new year.
2. DIY Product Sets That Reflect Your Brand
You don’t have to rely on your vendors to create box sets. Create your own, partner with makers to add special items, besides haircare and hair styling products..
What you will need:
baskets or boxes
raffia or tissue
handmade card with a note from you
sample or travel size products
something extra like a soy candle, or organic tea (think self-care)
Other ideas include:
A box specific to hair type (the possibilities are endless!)
Add a wet brush, a hair towel, hair ties, hair pins…
Let your imagination and creativity bloom here.
3. Ornament Surprise
Decorate a tree and hang ornaments that contain a gift certificate or a promo or coupons with $5 off.
Your clients will be pleasantly surprised to have these kinds of “treats” on your tree.
4. Send a Personalized Holiday Card
Place a photo of your team as the card. Putting your team’s photo on the card will remind your clients that the whole team’s got their back.
Let them know how you appreciate their loyalty to your business. Be creative. If you have a flair for art let it all out here. Express yourself. Your clients will appreciate it.
5. Send a Postcard with a Promo
Postcards can be fun with your own branding, or a photo of your team donning reindeer antlers and masks of course! Have fun with it. This will surely take your promos from drab to fab!
6. End of Year Product Sale
Make inventory easier by offering a deep discount for products you want to move out or discontinue.
Remember, the sky is the limit here. The more you personalize your offerings, the more authentic the message. Think quality versus quantity. People don’t need to be bombarded with more stuff. Simple offerings with your brand will make them happy.
7. Send a Fun Video Message from Your Team
Singing a song together, of course you can practice first. Or, each stylist can speak for 30 seconds offering holiday cheer.
We have all been through a lot of tough experiences this year. All the more reason to make the holidays extra special and unforgettable. Your repeat and loyal customers need to know how much you value them. Both in business and friendship.
Consider how you can spread joy and love this season. Let’s end the year on a high note.
Let’s talk about gratitude. Not as something out of pop culture but a timeless, and profound virtue. The great philosophers wrote and spoke about gratitude. Cicero calls it the “greatest and parent of all virtues”.
How can we feel gratitude when we feel constricted, scared, angry, stressed, and or in physical pain? I’ll tell you right now. It takes a whole lot less energy to feel gratitude than it does to feel any one of the above mentioned.
Interest in the topic of gratitude dates all the way back to the ancient philosophers up to modern times. Why?
Our “monkey mind” needs to be reigned in sometimes. Our mind jumps from thought to thought like a monkey in a tree. The part of one’s mind that wants to go down the same old track and take over, needs to be put in place. Train it to subside!
This is where gratitude comes in. Gratitude can be cultivated in a daily practice, and for those of you who resist the discipline, remember that no great thing comes easily. The process takes all of five minutes.
Daily practice means getting up before your official day begins, and when distractions are at a minimum, and writing down what you are grateful for. They can be small, or large, long ago or current. Choose a lovely journal, or a simple pad, and a beautiful pen. Keep it in the same place, so you can come back to it. Develop the routine.Write down whatever comes to mind, and you will see your list gets to the real essence of your life, and the people that matter, the aspects of your life that matter.
A little back story. For a year, I wrote down every morning what I was grateful for. The discipline of doing so made me see how much beauty, synchronicity, love, appreciation, not to mention; the basic needs in my life were fulfilled.
I overlooked so much when I simply went about my day without taking a moment to reflect on the goodness of life.
Practicing gratitude does more good than what we know. Gratitude is the fuel to a happier, more contented life. In an article entitled, “The Neuroscience of Gratitude and How It Affects Anxiety & Grief”, psychiatric counsellor, Madhuleena Roy Chowdhury writes,
“When we express gratitude and receive the same, our brain releases dopamine and serotonin, the two crucial neurotransmitters responsible for our emotions, and they make us feel ‘good’. They enhance our mood immediately, making us feel happy from the inside.”
As you can see, the exercise of gratitude is not just some pop culture woo woo. It is backed by science and is worth pursuing.
It is never too late to let people know just what they mean to you. You have nothing to lose, and everything to gain. All of the withholds take up space in our hearts and minds
Here are 5 ways in which gratitude can play a role in your self-care and wellness:
Gratitude is by far the easiest route to feeling wellness in our lives. A lovely way to wake up with a cup of tea or coffee. Light a candle, sit quietly, and write.
Gratitude requires no effort. Try listing out as you close your eyes at night, or actually writing them down before you go to bed. I think you will find the page is filled without struggling.
Gratitude opens our hearts and gets us out of our heads. When we are in touch with our heart, we smile more, we offer help, we don’t expect, we don’t compare, we don’t judge.
Gratitude brings us to the present, rather than thinking about the past or worrying about the future. The feeling is immediate. Tame that monkey mind.
Gratitude reminds us of our humanity, of what connects us, versus what divides us. It teaches us to treat each other with more kindness. Allowing ourselves to feel gratitude may even lead us to how we can serve. Doing anything in service of the greater good is a humble act.
May you find great peace and gratitude this Thanksgiving. Create more beauty in the world.
Where in your life do you feel gratitude? Let me know on Facebook and Instagram.
Like I said in my 16th Facebook Live video, there is so much fear around the topic of raising your fees.
Let me say this first before anything else, unless you deal with your underlying fear, and feelings of not being good enough, no matter how much you charge…it will never be enough. It is this underbelly that you must deal with to ever achieve success.
If you want to know how to get powerful results in your life now, and how you can get the help you need to grow you and your business, read on. Remember however, this is not the path for the faint of heart. Are you ready to roll up your sleeves?
Christina Wocinte Unsplash
Asking the Hard Questions
The overall mission of this blog and website is to bring you content that will make you pause for a moment and think about your life as it is, your career, your relationships, where you would like to be in a week, a year, three years, five years, 10 years and beyond.
Consider where you are right now, on all levels: physical, emotional, mental, spiritual. Think about the areas of your life that work, and those that don’t.
What areas of your career can use some tune up? Does it feel like you can sustain where you are, what you are doing for the rest of your career? Or, have you thought of doing something else with your life, because your body hurts, or you are tired, or you are unable to pay your bills? Are you content in your relationships inside the salon and outside?
Do you vacation? Do you make the money you need to live and save? Are you having enough fun, or too much fun and not enough planning?
These are hard questions to answer honestly. However, unless we are willing to tell the truth to ourselves, how can we ever change our situation?
More Than Just Passion
You got to love us hairstylists, we are so passionate about what we do, that we can overlook the details of life, the nitty gritty stuff that we would rather have someone else handle; like finances, health appointments, or exercise, etc.
That is– if you are passionate!
What if you’ve lost the passion, and you are not paying attention to these issues? So much of what we do as hairstylists is show work, and we get accolades all the time for what we do, so the mundane, is just that– MUNDANE. You keep pushing it away.
Does any of this sound familiar? If so, then stay with me here.
Dream and Do
With this community, and in this work, we are throwing all these issues in the mix, and creating articles that will help you in these areas. We offer up ideas, techniques, ways in which you can make changes in your life. The kind of hairdressing skills most of us were not taught in beauty school, and the kind of changes that can make your life work, should you choose.
The process of uncovering your life goals and dreams requires a bit of surrendering. It takes trust, it takes doing the work, and following suggestions. One tiny change at a time can start moving you in the direction of the dream you have for your life.
Some of you were not taught, or allowed to dream, nor get help when you needed it. But look around you, look at the industry and you will see a lot of people struggling to make their business thrive. Don’t be deceived by their looks. How are you supposed to do it all by yourself?
Maybe you’ve lost your way around depending on each other, and in fact you’re becoming hyper competitive, doubting yourselves, a bitterness grows inside, isolation sounds better than dealing with the demons in your life.
If you can’t dream it, it won’t happen. Dream larger than life, beyond where you thought you might ever be. Unless you can allow yourself to imagine it, it will not happen. You can learn to dream, but you must deal with what is in the way.
You Don’t Have To Walk Alone
I’ve dedicated my life to the hairdressing industry for over 30 years, and absolutely love it. Did I always? The answer is no. The path led me away from the beauty industry and back again towards a few times.
About 15 years into it, I discovered my passion for the craft, and an utmost respect for those who came before me. Sometimes it’s necessary to leave what is comfortable in order to become more of who you are.
Each of you need to find your own way, research mentors, find those who are willing to help. Hire a coach, it is a business and personal necessity, and let us be clear, coaching is not therapy. It is a process in which a coach listens to what you are saying and helps you dig deeper into the areas where you are stuck. Makes sense, right?
The aware hairstylist is a superb listener, and so she needs to be heard as well, but it’s not whining.
I got to where I am because I recognized the need for support at different points in my life. “Anyone who has ever had a good coach will tell you that the role is indispensable”, says Brittany Hodak in a Forbes article.
I opened my studio ShineForth Salon in 2014 and am well into my sixth year, to finally serve clients in a way that respected myself, and offered them the kind of experience I knew I had to deliver.
I hired coaches every chance I could along the way, from the beginning of my career.
Now that I’m settled in my studio, the 3rd chapter of my career is obvious– to reach out and show other hairstylists, barbers, salon owners and all beauty industry professionals, all over the world the secrets to success
I hire coaches for my own development in business and in life..
By setting goals and achieving them, by dealing with what is in the way, and constantly reviewing are steps along the way of how you can get powerful results in your life now. Ask for help. Follow through.
Sohail Khan (CEO & Founder of The Joint Venture Group) says in Entrepreneur,
“Business coaching is proven to work when these two factors are present: the client is willing to grow, and there is a gap between where they are now, and where they want to be.”
You can read more about the “Six Benefits of Working With a Business Coach” here.
I am on a mission to help other hairstylists live their lives by design, to find or rediscover their mission. My approach is holistic guidance– I want you to live a healthy, fulfilling, deeply meaningful, and fun life.
Here’s a piece of advice from me. Develop the skills to make your life work, and that of a master. Make money, save money. Build relationships that sustain you. Each time you set a new goal and achieve it, your mission becomes clearer.
With supporting hairstylists in mind, I’ve created this hub for those who seek a better way of doing things, a more sustainable, meaningful, and impactful career, and life.
This hub is also for you if you desire community, and need support in growing your life. Take your job of getting clients in the chair and out into a vocation, where lasting happiness and peace of mind can grow, and ultimately make you more money.
Look around this site, and see what is there waiting for you. I invite you to be part of this community of hairdressers that are committed to personal growth, and ready to elevate not only themselves, but the profession, and the people around them.
This is the place for you, if you are willing to roll up your sleeves and grow and you are hungry for support.
I can’t wait to get to know you. Learn from my expertise through my newsletters, email me your questions. Book a powerful coaching session today. Let’s look at how you can get powerful results in your life now, receiving help is the first step.
This site will change now and again as I deepen my own work. My next big dream is to add a weekly podcast, once a month live guest webinars, and a library of suggested reading. Stay tuned. Please let me know what topics you would like to hear discussed, and what you need help working through.
I look forward to hearing about your dreams.
Make a list right now, of the issues you want to deal with and if you would like to end the isolation.