by Rebecca Beardsley | Mentor Updates
Revelations Are Just The Beginning
Have you ever asked the question, “How long will I be able to stay in this business?” Or, “How am I ever going to make a living in this industry I love so much?” Maybe you even notice resentment is starting to build up, or your body is in so much pain you have to self-medicate to get through your day. Through my observations and experience as a stylist, salon owner, and educator, I’ve noticed in the industry that hairdressers are the most empathic group of people, but along with that is a great deal of silent suffering.
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by Rebecca Beardsley | Mentor Updates
Help Yourself and Your Community
Do you ever wonder how you can best utilize social media for the growth of your salon, or of you as an independent stylist? Do you ever wonder why your posts may not equate to sales? You ask yourself, “I guess I better post pictures of my toes or my pooch.” If you are a hairstylist at this moment in history, you are more than likely on at least one social media platform, if not several. Perhaps you post on topics such as the restaurant you ate at last night, or selfies of yourself and friends, or maybe even of hairstyles you like or a hair color you just gave your client.
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by Rebecca Beardsley | Mentor Updates
Do Your Homework
Landing a job in this market, with so many hairstylists out there, may seem a daunting task to even think about finding the right salon for you. Fortunately, the beauty industry is growing at such a rapid rate – more than a lot of industries – and the population is growing, so more hairstylists will be needed. Don’t be fooled, however. There may be salons you don’t want to work in, which leaves a more competitive market for the good salons. Sometimes these salons even go to the schools to hand-pick the best students. You want to do everything in your power to represent yourself well. Let’s face it, you may have gone to a good school (or not) but you need the experience to grow, and you need the right environment in which to thrive. So do your homework!
123rf.com/Ariadna De Raadt
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by Rebecca Beardsley | Mentor Updates
GROW YOUR SALON NOW
Education equals freedom, we’ve talked about it before. Some of us learn visually, some of us learn by listening, and some of us learn by doing. There is a way in which education has become an elite proposition for salons and hairdressers that can sell product in exchange for education. We all need to inspire each other, we are all capable of bringing up another and free education is readily available through online education. The industry leaders below realize there is a whole host of hairstylists missing out on education, who have a thirst for learning more and need easy access education. The list contains five excellent podcasts that will inspire your business strategies, whether you are an independent within a salon, an employee, or a salon owner. These digital learning hubs are full of great social media lessons, customer service recommendations, business strategies, advice and shared experiences.
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by Rebecca Beardsley | Mentor Updates
None of us wants to face defeat, and wouldn’t you agree we do everything to avoid it? As trying as the experience may be, your ally exists in the heart of defeat.
