Are you PRADA, GUCCI, or LANDS END, or one of my favorites Yamimoto?
Defining your own personal brand is essential in attracting the kind of clientele you would like to bring to your chair, and the clients that will pay for your services, regardless of whether or not you own a salon.
Start tearing out pictures from magazines and begin an online folder or a hard copy folder with images of what you are attracted to. I wouldn’t limit your scope to fashion or hair, because if you are just beginning, this is the time to widen your pool to choose from. You can always narrow the focus later. (more…)