Keep Your Clients Coming Back For More
Have you ever wondered how you can keep up with all the technology that is supposed to bring you tons of clients? Let’s face it there is not enough time in the day to do all that the online marketers say needs to be done to create an online strategy that works. You can hire a team to do it for you. However, we must not forget the basics of how to grow your business before the team comes on board, and before all the technology. The 10 Minute, 10 Step Solution For The Best Marketing will remind you of what is at the core of your salons’ growth.
The article by Jeremy Marsan, 25 Salon Marketing Ideas the Pros Use, offers some great resources for our industry. One that caught my eye is an article by Salon Nerds, a hair salon website and marketing firm, The Importance of Social Marketing for Hair Salons. Even though the article is about social marketing, they clearly state,
“42% of U.S. Adults Use One or More Social Media Platform
92% of Consumers Trust Word of Mouth Above All Other Advertising
70% Chose Online Customer Reviews as their Second Trusted Choice
82% of Small Businesses Say Word of Mouth Marketing is the Most Effective Way to Find New Customers”.
And yes, your clients sharing on social media is very powerful. However, they go on to say,
“Each salon owner, hair stylist, or any beauty professional is in a different stage of their career. For those of you that have been in business for more than 5 years, the low hanging fruit is going to be referral business, and retargeting past customers that may have not done business with you for a while. If you’re newer, than obviously customer acquisition and increased exposure will be the primary focal point of your social media efforts.”
Let me quote it again, “92% of Consumers Trust Word of Mouth Above All Other Advertising.”
What needs to happen here, is getting back to basics, along with your social media marketing, and this is where The 10 Minute, 10 Step Solution For The Best Marketing comes in. You need to focus on the clients in your chair. They are your gold, treat them as such. It is too easy to get caught up in the right way to operate your business, and can feel like you are missing the fast moving train of “successful salons”, however, I can tell you, sometimes those “successful salons” are missing it as well, because they forget the fundamentals of basic business practices that work.
What are those basic practices that have always worked and are so easily forgotten?
[tweetthis]”Never forget the basics of business. Take care of your clients.” REBECCA BEARDSLEY[/tweetthis]
Take 10 minutes every day and take these steps:
– Look at your appointment book for the day. If there are gaps, and they don’t get booked, hit the streets and local businesses.
– Decide what each client needs product wise, keep track of what they use.
– What does each client need for a style change? What can you do to update them?
– How can you change their hair color? Add on service of face frame hi lights?
– Determine when they need to come back.
– What tools do they need?
– Ask each client to come back, like you would a guest in your home.
– Write the name of each client on 3 business cards with their name on it. Let them know when they book, you will give them $10 off their next service. Have them at your station ready to go.
– Freshen your station with flowers, remove all memorabilia.
– If they are a new client, hand them a shopping bag of your latest newsletter, a gift card, and travel size product.
Although this 10 minute, 10 step rule for the best marketing may seem elemental and familiar, maybe you can revisit them, and be honest with yourself about your ability to stay on task, and be focused. The practice of practicing will keep your clients back for more for years to come.
Print this infographic out and keep it at your station in you scissor drawer and look it over every morning.
Watch this video for a little insight into what your client may want.
Small Business Is Not For The Faint Of Heart
“What am I doing wrong?” Is definitely a question a business owner or a hairstylist may ask when she/he/they had a busy day gone bad. Maybe you continually ask it of yourself, because you can’t seem to find a rhythm to your work, or maybe your salon isn’t working, or maybe you have staff issues and you just feel like quitting. Maybe you feel like moving to another salon, thinking that will be the answer. Is an Olympian state of mind what you need? This insider’s advice to break through will help give you perspective on the challenges we all face in business today. Small business is not for the faint of heart. Believe me, I’ve done it. Maybe it’s time to look at your failures differently.
Debacles occur in life. For some it may seem like they can’t do anything right. Life falls apart right before their very eyes once in a while, more times than one cares to tell the truth about, or so much, that they are filled with more doubt that chips away at their confidence. How about you? How you act or react when you’ve done something wrong can have a powerful impact on your psyche, your career, and your life. However, a different response is possible.
I remember phases of my career feeling doomed for failure. Have you ever experienced that? You want to either climb in bed and pull the covers over your head, or you get angry at yourself and those around you, or you cave inside, and say, “Well, I won’t try that again.” You give up. These experiences can debilitate us, make us run for the hills, or, they become a point of understanding when we can see what we are made of. We can learn resilience.
It didn’t help that I already I felt self-conscious about the family I grew up in, seven kids and blue collar family. My great grandfather was a cotton picker, and both sides of my family basically lived in poverty, and my grandfather on one side was a raging alcoholic, and the other worked as a dishwasher in a fancy hotel in San Francisco. My mom went to school till the 3rd grade, and my dad till the 10th. Only one of my sisters out of 7 has a college degree.
My family felt like a debacle. We always had food on the table and hand me down clothes, and presents under the Christmas tree. But somehow, I felt unimportant in this family, and unlike the rest, sadness and overwhelm with the chaotic environment left me mute and in my room. Everybody needed more attention than what they could get. So I started building my own inner life, and I wanted out in the worst way, so I left at 17 years old, and never looked back.
We’ve all got a story, a legacy. It’s made us who we are, and when we look back we can see, either we became stronger for it, or we were defeated.
Now, let’s look at what is happening in the salon. Poor color choices, clients choosing to go somewhere else for their haircut because you continue to leave a wet towel around their neck, when they’ve told you they don’t like it a million times. Or, your coworkers harass you, or the salon loses their lease and you all have to find another place to work.
Maybe you’re learning haircutting, and you just can’t get a handle on the complexity of hair color, and you repeat past formulas that don’t work. Maybe you’re not succeeding in the apprentice program. Or, maybe each time you make a mistake you are completely hard on yourself. Or worse yet, the last salon let you go. Whatever the circumstance, the salon life is fraught with these “circumstances”.
[tweetthis]”We have this moment. Breathe in, and breathe out.” REBECCA BEARDSLEY[/tweetthis]
What you need to learn is resilience, and decide whether you are going to pull yourself up. When we are feeling low about life, ourselves, and disappointment and anger come up, feel them. FEEL THEM! When we do, our senses come to life, we feel new levels of appreciation for the simplest of pleasures, like a walk in nature, or planting a garden, or talking with a friend. A quiet strength develops inside you, a desire to better yourself and your life, a determination to make something of yourself awakens.
Food For Thought
[Losing: Builds Character or Sucks? The Wizards Speak On It] by Kyle Weidie
Your debacles lead you to awe-inspiring legacies that you learn from, they lead you to a resilience you never knew, nor could know without them. In the research done by Donald Meichenbaum Ph.D., the Researcher Director at the Melissa Institute in Miami, Florida, states that, “Resilience reflects the ability to:
Beat the odds
Transform one’s emotional and physical pain into something “positive”
Evidence a relatively stable trajectory of healthy functioning across time
Move from being a victim to being a “survivor” and even to becoming a “thriver”
Be “stress hardy” adapting to whatever life sends, and for some, even evidencing “post-traumatic growth”.” In other words, what doesn’t kill you, makes you stronger.
Now granted, nobody wants to keep on losing, or failing, or having hardships. But when you realize your debacles lead you to awe-inspiring legacies, you begin to reach others, you become relatable to all, your life takes on a deeper meaning. Meichenbaum goes on to say, “Resilience is more accessible and available to some people than for others, but everyone can strengthen their resilience.”
Meichenbaum talks about developing these skills will help you develop your ability to handle these debacles and build resilience. Lean on social relationships, personal control, experience positive emotions, and self-regulate negative ones, flexibility, and lean into problem solving.
One thing I grew well aware of in my trials, is that the seasons change, and every one of us goes through a dark night of the soul, and deep transformation occurs. Our struggles make us come to the mirror, face to face with ourselves and grow our purpose and cultivate meaning. This meeting is where our job, our relationships to ourselves and others becomes a practice in developing ourselves, when we are willing to do the work.
Life is still very mysterious, and full of unpredictability, and still, we can become better hair designers, better colorists, better hair stylists, and better people.
Question: What debacles made you change from victim to a learner? Share your answer on Facebook, or Twitter.