Your Are Not Alone

Can you guess what it is? I am sure if you thought long and hard about it you would figure it out. There are many in the boat with you too. Don’t feel bad, just consider for a moment that there is this a long check list of things we must do to bring ourselves to a highly professional level. Habits get instilled over time, and can elevate you to another level. Are you afraid of the one big truth? If so, you are not alone.




There are many habits in our practice that can leave us feeling good, and satisfied, and there are some that make us feel not so goo, or even shameful. Say you sometimes forget to write on the daily tag, the clients name, or you leave off the amount of the treatment. No issue, the receptionist reminds you, and if it happens a several times, the owner brings it up at the next staff meeting. Hopefully, you rectify the situation and don’t let it happen again. More than likely, it happens two weeks later. The owner tolerates it till they’ve had a bad day, then you can bet it comes up at the meeting again.

The one we are about to talk about is one that is your clients biggest pet peeve. And yet, you do it, sometimes, maybe over and over again. You do it, and you let yourself off the hook. When do you start taking responsibility for your behavior?


[tweetthis]”Clients don’t want to hear excuses for why you are late.” REBECCA BEARDSLEY[/tweetthis]


Although it may seem harsh to call this out, I must. I’ve witnessed it, I see the stories stylist tell when they’ve done it. They say, “I’m so sorry,” to their clients. You, or your coworkers, hear it and think, “Here they go again.” It’s annoying, it’s frustrating when you yourself are trying to bring up your game. It actually reflects on everybody in the salon. Yet, or your salon owner puts up with it. As long as they do, you don’t have to change, unless you want to. Not because you may lose business, but because for you to become a master, you must.




So, What Is It

Okay, here we go. How many of you run late for your clients? C’mon, tell the truth. Once, twice, often, all the time? This one habit, may be the one thing you do, that makes you feel terrible and yet you seem helpless. You may be so unconscious about it, that you lose clients, that you get repeated, unsuccessful warnings from your boss. And yet, to change takes monumental consciousness.

In the article by Fiona MacDonald for Science Alert, Scientists Have Found Out Why You’re Chronically Late, MacDonald says,

“One of the most obvious and common reasons that people are frequently late is that they simply fail to accurately judge how long a task will take – something known as the planning fallacy. Research has shown that people on average underestimate how long a task will take to complete by a significant 40 percent.”

For other people, they have a different concept of time. They make excuses along the way, they may even feel remorseful. If they carry a latte in one hand and their phone in the other, then I think it’s time for intervention, and for truth telling. You’ve even trained your clients to be late. Yep, once you give yourself permission to be late and slough it off like no big deal, you give them the unthinkable permission to be late.

They cycle goes like that. This back and forth can go on with a client. Like in the blog post by Michael Levine, It’s A Hard Lesson For Us Hairstylists,

“If you are always running 10 minutes behind, she eventually got sick of it and started walking in already expecting to be frustrated with your lateness. And you probably delivered.”

So look, there are all kinds of reasons why chronically late people continuously leave little time to do what they need to do to arrive on time. I can say they are thoughtless, rude, and probably have some attention issues, but the truth is, don’t we all have something that keep us back, or propel us to take action and deal with what is? Hairstylists are generally multi-taskers, at the very least.

What helps is to break things down, and really determine if we are going to be up front about our shortcoming and deal with it, voice it. Face your reality, and concentrate on doing one thing at a time. Get up earlier. Go to bed earlier. Don’t stop for the coffee.  Being conscious through each task is a tall order.

Does that mean the client needs to just put up with it? No. Will some be just so in love with you that they will accommodate you. Ask her how her time is, if she has any time constraints. Let her know approximately how long you will be. Update her if it is changes. Don’t let your late client keep you from your next client.

If you truly want to grow and lead your client into a healthy relationship, you want to start now. Discipline yourself to put your client first. She has many options to walk down the street. Don’t let this one be it.


Hairstylist Tip

Look to see what the pattern is when you are late, what time of day, what client, the route you take to work. Dissect it and note it.


Watch this video on A Simple Way To Break A BadHabit, by Judson Brewer.




Time to Detox

Yep!  That is what we will be doing together, should you choose to take the leap of faith.  Why? The article in Time Magazine on December 15, 2015, titled “Americans Check Their Phones 8 Billion Times a Day,” by Lisa Eadicicco, states that the “average person looks at his, her, or their phone 46 times every day.” How about you? If you are a beauty professional, you are more than likely on the phone or iPad more times than that. Most of us make our appointments, do our banking, email, text, browse online, all at the same time. Your husbands, wives, kids, or friends have told you your obsession with technology is over the top, and driving them crazy, or you both are in it together. Grinvalds Grinvalds





Hairstylists are notorious for scraping by financially, no matter how much money they bring in, and just like we talked about in my last post, when we stay focused on serving our clients, the more success we will experience, and the more referrals we will bring in. Now, more than ever, a personal touch, a listening ear, smart questions, networking, and creating community is going to set your business apart. They are essential components for building your brand and marketing your salon or your solo business. This is where partnering comes in. 

I’m going to share with you some of my secrets from my 34 years in the beauty industry in a free download below, that will help you earn extra income without adding a single client. This is a project I have partnered with Sunni Sukumar, and Milan Botica. This guide is going to help you solidify your relationship with your clients and bring them back. These tips work over and over again and have helped me create my own studio, and helped me feel so much more fulfilled in my career. 

 We talked about the clients’ needs in my last blog post (link), and that it should be the basis of your recommendations. Adam Chatterly from The Beauty Business Podcast, says to “Build trust by helping your client with her problems,”  when you refer her to that makeup artist, or to that personal shopper, or to that business coach you are building that trust. You are helping her with more than what she came in for. Through the client’s perspective, do you see how that can help her feel she’s got someone on her side? Products for her hair are not even a consideration after that, nor is pre-booking her next appointment. In the download below, I share how to “light up” your clients, give them the thrill!



My question to you is, have you thought about partnering with other practitioners such as color consultants, estheticians, Pilates instructors, weight trainers, relationship coaches, business coaches, etc.? It’s endless really, you can see the possibilities. The relationship is built on trust, and on giving mutually beneficial information to the client. 

Here are five examples of partnering that I have found successful, and if you read all the way through I have a special download for you, sharing some of my success secrets that I use every day, like the “Silver Tray Secret.”

1.  One of my good friends and all time favorite make-up artists, Nikol Elaine Artistry  and I provide services for brides. She refers her bridal clients she knows would be a good match to me. In other words, she has vetted them already, so I know she is a strong referral. When the wedding day arrives, I pay Nikol a referral fee. We don’t have a written contract, although having a contract isn’t a bad idea.  Research on line for contracts, and tailor it to your needs.  But I want Nikol to know I appreciate her referrals, so for me it’s an exchange I am thrilled with.

 2.  When my clients in the salon refer a client, I give him or her a gift of $20 off their next service, as a thank you for sending their friends in. Again, your client has vetted this new client for you already. I want to affirm the desire she has t promote me, so I give back to her.

 3.  My client Anne Sagendorph is a wardrobe stylist/business coach that I’ve known at least 25 years, who over the years has referred many strong referrals to me. I give her that gift of $20 off and occasionally a surprise of a gift certificate from her favorite restaurant. She just offered a free webinar on business and style, and those of us who bring her clients will receive a referral fee for anybody who went on to sign up for her paid workshop. I shared her post on Facebook, and I sent an email to clients. I didn’t have to give up anything, and I want to support her in her venture, as she has supported me.  

 Are you seeing a pattern? This is partnering. You give something when someone gives to you. It is common sense and a great business practice. Now I want to take it a step further.


Find out what issues your client is experiencing, and don’t be too quick to try and fix them. Ask her questions. Enjoy a casual conversation about her concerns.

Build a network of professionals who you trust, and that can help your clients. Find out what they do. Ask if they would be interested in cross networking. They share their clients and you share yours, but not by giving them your list. You simply co-create something mutually beneficial to the client and offer it, they send to their list, you to yours. Find a way to track it, like a special URL, create a special page on either person’s site that is accessible only to this group of people. Your client gets her need met by you, and she will remember it.

[tweetthis] Creating community and connection through casual conversation is the only way we can grow our beauty business. REBECCA BEARDSLEY[/tweetthis]


To move forward as a business owner, even if there is only one of you, will require you to have a network in place, because it makes sense. It is so much more fun to expand what we offer to our clients. The hair care program she needs will be effortless, especially once you take my suggestions in my free download and implement them, as I share word for word what I say to daringly suggest the haircare products she needs, and it works every time.

4.  If you are a public speaker, and if you know a health practitioner, or body worker, or fitness trainer etc., who speaks as well, put an event together. You will both bring in your clients and charge for admission. You will both put yourselves in front of each others clients. You’ve given the audience an introduction to the specialty of your colleague and to the experience of being with you. Register the attendees, and follow up with them. Invite them into your salon, and give them a perk when they book that night. This is partnering!

5.  Recently, Sunni Sukumar, a business coach and his partner Milan Botica, who is an amazing relationship coach reached out to me, thinking we could help each other.  Sunni’s presence has a very calming effect on me, and he is teaching me about how one can give in business, versus being afraid to share. Click here  to see how we’ve partnered up, and what kind of income you can make by offering your clients solutions to their problems, and my approach with clients.

Partnering is easy, and smart! Have fun with it.



Work smarter, versus harder. Give up the idea that you have to see 20 clients a day! How will you last in this business any length of time and still enjoy life more?



 Building Your Business Through Strategic Partnerships – Carmen McDougall  

If you would like help determining what partnerships would help your business, click here.








Inexpensive, Effective, and Easy to Use

Okay, my hairstylist friends, today I’m going to share with you how pilates prop can help you with body pain.  They are inexpensive, effective and easy to use.  You can even travel with them, store them in attractive basket or container and keep in your living room, or wherever you watch TV.  We will go through each one that I use on a regular basis and share my own discoveries as well.

Pilates Props Rodriguez 




Let’s Make It The New Normal

To choose authenticity in your salons is to declare a future in the beauty industry, but how many hairstylists actually are that?What you do today to bring honesty and awareness to your own life, the salon, to your clients, will have a profound effect on your energy level, your satisfaction, your happiness, and your ability to stay at a particular salon, or stay in your career, period. It begins with the owner, and trickles down. There always seems to be an underlying dishonesty, lack of transparency, and deceit in salons. Let’s make authenticity the new normal in salons, and read on to find out how.

Authenticity Ercken (more…)

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