Be Clear, And Those Around You Will Be
While building trust with your client is a really great thing to do, and a fabulous skill to develop on your way to becoming a full-fledged beauty professional, knowing what you can do to protect yourself from some of the stress, like loose boundaries, too much information, cloudy boundaries, and demanding clients will be vital and necessary to your well being, survival and thriving career. Be clear and those around you will be as well.
Tune In Beauty Professionals
Are you finding the salon or barbershop you are working in more difficult to deal with every day? Like, the stimulus overload is making you lose your mind? It might be time to find a way in to taking care of your self and your spirit. This list of top 10 ways to reclaim your joy in your salon will help you identify the triggers that are dragging your
As stylists you are constantly dealing with so much stimulus that you become immune to the toll it takes.on your mind, body and spirit. You pretend that it doesn’t matter, but it can cause great issues down the road, psychologically, spiritually, and emotionally. In the short term it makes you cranky, but in the long term the price is high, and rarely gets discussed. You’ve actually normalized the salon can be downright crazy making, especially if you are a sensitive or an introvert. You deny the impact of the energy that you try to protect yourselves from, or take in. One day, this will not work anymore, your body will say no more.
[tweetthis]”Tell the truth first about what is not working, then seek solutions.” REBECCA BEARDSLEY[/tweetthis]
In the article, Overstimulation: Taming a Modern Problem That Leads to Anxiety, Deane Alban says,
“We undoubtedly live in a noisy world. We are continually deluged by sounds that did not even exist 100 years ago — vehicle traffic, television, leaf blowers, muzak, and smartphones. The problem has gotten so bad that a World Health Organization report labeled noise pollution a “modern plague.” She addresses some interesting points about causes of anxiety, which can be applied to salons and barbershops.
To start, you need to look at yourself, and set aside blaming the salon or the other stylists. You really need to look at your part in this scene, your longevity in the beauty industry depends on it.
- Like any other addiction, the pain may need to get bad enough for you to recognize what is going on, and recognize you are in pain. Identify what is bothering you. Is it the lack of support?
- Declare for yourself what you want. This isn’t always easy, but you need to focus on you for a minute what your dream is for your life, if you are caught up in survival, its really easy for your world to get small. You are the only one that can give this to yourself.
- Look at your work schedule. Are you working so much, you don’t have time to take care of yourself?
- Take time to discuss your pay with your salon owner. Because if you are still struggling financially, even though you are booked solid, there might be a disconnection here.
- Exercise. If your body is in pain, you may need more core support. See a doctor or wholistic health provider and start addressing your physical being. Many stylists, barbers, and beauty professionals don’t take the time to acknowledge how their bodies are even feeling. Tune in.
- Take a yummy healthy lunch to look forward to and go outside, or another room, or space to enjoy your nourishment. If you are still pounding down Cokes, and fast food, you need to make some changes. Make alternative choices and you will start feeling better.
- Take quiet time on your breaks and get out of the salon. Clear the energy in yourself, so you can go back in with a grounded self. Let nature help restore you.
- See if you can change your station to be be somewhere else in the salon that might be quieter.
- Ask for music that is more soothing versus frenetic, pounding, or just plain irritating. This is probably the hardest to control. Everybody has a different opinion, but put a plug in for yourself.
- Define your space at your station by not allowing in the salon craziness. Create a energetic bubble that people will not want to disturb. Don’t let people interrupt you.
- Check out your blowdryer. Is it heavy, an awkward shape, too loud, making your job harder? Does your dryer emit EMF’s, which we will discuss in another post.
- Keep your fellow stylists honest. If they are too loud, check in with them, let them know you are finding it difficult to concentrate, or hear your client.
- Encourage your salon owner to redesign the salon and create flow, and good vibes in the space. Bringing in tasteful design elements can really change the energy in a salon. Try Feng Shui.
- Last but not least, you may need to find another salon to work in if these changes don’t help, or if you continually meet resistance. You are the only on that can take care of you.
This is just the beginning. As you take responsibility for your own unhappiness, and discomfort, you allow yourself to explore options that can bring you more peace of mind. This is a courageous move, and will open up possibilities for more joy. After all, life can serve up difficulties, but they are an opportunity to look inside and see where change can happen.
Carolyn Gregoire, in her article, An Introverts Guide to Surviving(And Thriving) in The Workplace, says,
“At the heart of it, introverts and extroverts respond really differently to stimulation,” Susan Cain, author of Quiet: The Power Of Introverts In A World That Can’t Stop Talking, tells The Huffington Post. “Introverts feel most alive and energized when they’re in environments that are less stimulating — not less intellectually stimulating, but less stuff going on.”
What she goes on to say in her article is that our workspaces are all wrong, and I can see how this applies to salons, big time.
[tweetthis]Finding a quiet spot to work on your own might be difficult in an open-concept office, but it’s worth exploring conference rooms or asking your boss about finding a space where you can enjoy a little peace and quiet throughout the day, especially when you’re feeling stressed. The solitude could boost focus and creativity. Carolyn Gregoire [/tweetthis]
Taking care of yourself in this most fundamental ways will allow you to stay in this industry that you love for a much longer length of time. You must find a way that is conducive to your sensibilities, your mind set. Pay attention to your body.
These top 10 ways to reclaim your joy in your salon can help you tune into the wisdom inside you, to discover your intuition and hopefully a bit of peace about your career, and help you make some sound decisions if things don’t change. You can open up the door to your creativity, when you start dealing with what is not working. This is called designing your life. Good luck and if you need help working through your own situation. Don’t hesitate to reach out.
Beauty Industry Expert Round Up
Have you made any mistakes lately that have left you weary and full of blame, discontent, and questioning this industry? Do you ever look at successful hairstylists and think, “They have it all.“? What if I told you that experienced stylists have fallen too, and not in ways that you might expect. In this beauty industry expert round up, 9 Salon Mistakes That Will Make You Pause, these fine hairstylists, and successful entrepreneurs share an important part of their journey that has helped shape who they are today.
Do you ever feel like you are spewing your thoughts, opinions and complaints around on everybody around you? It’s like you are constantly talking, so much so you can’t hear your own internal knowing knocking at the door of your soul. Spirit knocks, but your out there chatting it up like there is no tomorrow. Maybe you actually won’t like what spirit has to say. I can tell you this. If you don’t silence yourself a bit, you will have no one standing next to you. Let’s talk about how to win clients by deepening your wisdom.
Keep Your Clients Coming Back For More
Have you ever wondered how you can keep up with all the technology that is supposed to bring you tons of clients? Let’s face it there is not enough time in the day to do all that the online marketers say needs to be done to create an online strategy that works. You can hire a team to do it for you. However, we must not forget the basics of how to grow your business before the team comes on board, and before all the technology. The 10 Minute, 10 Step Solution For The Best Marketing will remind you of what is at the core of your salons’ growth.
The article by Jeremy Marsan, 25 Salon Marketing Ideas the Pros Use, offers some great resources for our industry. One that caught my eye is an article by Salon Nerds, a hair salon website and marketing firm, The Importance of Social Marketing for Hair Salons. Even though the article is about social marketing, they clearly state,
“42% of U.S. Adults Use One or More Social Media Platform
92% of Consumers Trust Word of Mouth Above All Other Advertising
70% Chose Online Customer Reviews as their Second Trusted Choice
82% of Small Businesses Say Word of Mouth Marketing is the Most Effective Way to Find New Customers”.
And yes, your clients sharing on social media is very powerful. However, they go on to say,
“Each salon owner, hair stylist, or any beauty professional is in a different stage of their career. For those of you that have been in business for more than 5 years, the low hanging fruit is going to be referral business, and retargeting past customers that may have not done business with you for a while. If you’re newer, than obviously customer acquisition and increased exposure will be the primary focal point of your social media efforts.”
Let me quote it again, “92% of Consumers Trust Word of Mouth Above All Other Advertising.”
What needs to happen here, is getting back to basics, along with your social media marketing, and this is where The 10 Minute, 10 Step Solution For The Best Marketing comes in. You need to focus on the clients in your chair. They are your gold, treat them as such. It is too easy to get caught up in the right way to operate your business, and can feel like you are missing the fast moving train of “successful salons”, however, I can tell you, sometimes those “successful salons” are missing it as well, because they forget the fundamentals of basic business practices that work.
What are those basic practices that have always worked and are so easily forgotten?
[tweetthis]”Never forget the basics of business. Take care of your clients.” REBECCA BEARDSLEY[/tweetthis]
Take 10 minutes every day and take these steps:
– Look at your appointment book for the day. If there are gaps, and they don’t get booked, hit the streets and local businesses.
– Decide what each client needs product wise, keep track of what they use.
– What does each client need for a style change? What can you do to update them?
– How can you change their hair color? Add on service of face frame hi lights?
– Determine when they need to come back.
– What tools do they need?
– Ask each client to come back, like you would a guest in your home.
– Write the name of each client on 3 business cards with their name on it. Let them know when they book, you will give them $10 off their next service. Have them at your station ready to go.
– Freshen your station with flowers, remove all memorabilia.
– If they are a new client, hand them a shopping bag of your latest newsletter, a gift card, and travel size product.
Although this 10 minute, 10 step rule for the best marketing may seem elemental and familiar, maybe you can revisit them, and be honest with yourself about your ability to stay on task, and be focused. The practice of practicing will keep your clients back for more for years to come.
Print this infographic out and keep it at your station in you scissor drawer and look it over every morning.
Watch this video for a little insight into what your client may want.