Hairstylists are notorious for scraping by financially, no matter how much money they bring in, and just like we talked about in my last post, when we stay focused on serving our clients, the more success we will experience, and the more referrals we will bring in. Now, more than ever, a personal touch, a listening ear, smart questions, networking, and creating community is going to set your business apart. They are essential components for building your brand and marketing your salon or your solo business. This is where partnering comes in.
I’m going to share with you some of my secrets from my 34 years in the beauty industry in a free download below, that will help you earn extra income without adding a single client. This is a project I have partnered with Sunni Sukumar, and Milan Botica. This guide is going to help you solidify your relationship with your clients and bring them back. These tips work over and over again and have helped me create my own studio, and helped me feel so much more fulfilled in my career.
We talked about the clients’ needs in my last blog post (link), and that it should be the basis of your recommendations. Adam Chatterly from The Beauty Business Podcast, says to “Build trust by helping your client with her problems,” when you refer her to that makeup artist, or to that personal shopper, or to that business coach you are building that trust. You are helping her with more than what she came in for. Through the client’s perspective, do you see how that can help her feel she’s got someone on her side? Products for her hair are not even a consideration after that, nor is pre-booking her next appointment. In the download below, I share how to “light up” your clients, give them the thrill!
WHO TO PARTNER WITH
My question to you is, have you thought about partnering with other practitioners such as color consultants, estheticians, Pilates instructors, weight trainers, relationship coaches, business coaches, etc.? It’s endless really, you can see the possibilities. The relationship is built on trust, and on giving mutually beneficial information to the client.
Here are five examples of partnering that I have found successful, and if you read all the way through I have a special download for you, sharing some of my success secrets that I use every day, like the “Silver Tray Secret.”
1. One of my good friends and all time favorite make-up artists, Nikol Elaine Artistry and I provide services for brides. She refers her bridal clients she knows would be a good match to me. In other words, she has vetted them already, so I know she is a strong referral. When the wedding day arrives, I pay Nikol a referral fee. We don’t have a written contract, although having a contract isn’t a bad idea. Research on line for contracts, and tailor it to your needs. But I want Nikol to know I appreciate her referrals, so for me it’s an exchange I am thrilled with.
2. When my clients in the salon refer a client, I give him or her a gift of $20 off their next service, as a thank you for sending their friends in. Again, your client has vetted this new client for you already. I want to affirm the desire she has t promote me, so I give back to her.
3. My client Anne Sagendorph is a wardrobe stylist/business coach that I’ve known at least 25 years, who over the years has referred many strong referrals to me. I give her that gift of $20 off and occasionally a surprise of a gift certificate from her favorite restaurant. She just offered a free webinar on business and style, and those of us who bring her clients will receive a referral fee for anybody who went on to sign up for her paid workshop. I shared her post on Facebook, and I sent an email to clients. I didn’t have to give up anything, and I want to support her in her venture, as she has supported me.
Are you seeing a pattern? This is partnering. You give something when someone gives to you. It is common sense and a great business practice. Now I want to take it a step further.
Find out what issues your client is experiencing, and don’t be too quick to try and fix them. Ask her questions. Enjoy a casual conversation about her concerns.
Build a network of professionals who you trust, and that can help your clients. Find out what they do. Ask if they would be interested in cross networking. They share their clients and you share yours, but not by giving them your list. You simply co-create something mutually beneficial to the client and offer it, they send to their list, you to yours. Find a way to track it, like a special URL, create a special page on either person’s site that is accessible only to this group of people. Your client gets her need met by you, and she will remember it.
[tweetthis] Creating community and connection through casual conversation is the only way we can grow our beauty business. REBECCA BEARDSLEY[/tweetthis]
To move forward as a business owner, even if there is only one of you, will require you to have a network in place, because it makes sense. It is so much more fun to expand what we offer to our clients. The hair care program she needs will be effortless, especially once you take my suggestions in my free download and implement them, as I share word for word what I say to daringly suggest the haircare products she needs, and it works every time.
4. If you are a public speaker, and if you know a health practitioner, or body worker, or fitness trainer etc., who speaks as well, put an event together. You will both bring in your clients and charge for admission. You will both put yourselves in front of each others clients. You’ve given the audience an introduction to the specialty of your colleague and to the experience of being with you. Register the attendees, and follow up with them. Invite them into your salon, and give them a perk when they book that night. This is partnering!
5. Recently, Sunni Sukumar, a business coach and his partner Milan Botica, who is an amazing relationship coach reached out to me, thinking we could help each other. Sunni’s presence has a very calming effect on me, and he is teaching me about how one can give in business, versus being afraid to share. Click here to see how we’ve partnered up, and what kind of income you can make by offering your clients solutions to their problems, and my approach with clients.
Partnering is easy, and smart! Have fun with it.
Work smarter, versus harder. Give up the idea that you have to see 20 clients a day! How will you last in this business any length of time and still enjoy life more?
If you would like help determining what partnerships would help your business, click here.