Do you ever wonder how you can best utilize social media for the growth of your salon, or of you as an independent stylist? Do you ever wonder why your posts may not equate to sales? You ask yourself, “I guess I better post pictures of my toes or my pooch.” If you are a hairstylist at this moment in history, you are more than likely on at least one social media platform, if not several. Perhaps you post on topics such as the restaurant you ate at last night, or selfies of yourself and friends, or maybe even of hairstyles you like or a hair color you just gave your client.
However, what most people don’t understand about social media is that relationships are the process through which you build awareness around you and your brand. Nurturing relationships is what gets attention, because the effort stands out beyond the “me, me, me” syndrome. Below you will see what hairstylists need to know about social media, and how it can help yourself and your community.
There are leaders out there that can help you with the whole social media ball of wax, if you are interested in growing. I would watch these coaches: Jon-David , and Jackiebernardi and SalonSpaChat. I wrote about Jackie’s expertise in my last blog post here.
This week I want to speak more specifically on the social media side of things, and about what Jon-David is up to. His business name is Mafia Hairdresser, and with a name like that, you know he means business. His expertise is coaching hairstylists in social media, marketing, and management for anybody in the beauty business. He is dedicated to the hairstylist and shares great content, as well as really knowing how social media works. Just look at his following! He gets it. Download one of his ebooks for starters.
Unless you are famous, you cannot disregard social media. If you are J-Lo, you don’t need these strategies. Now, some of you may be a J-Lo in our industry, and that’s great. That is a starting place, rather than an end. If you are beginning your career as a hairstylist and have just finished cosmetology school, or even if you worked as a hairstylist for 25 years, and if you are wondering, “What the heck! I don’t relate,” you will want to know what hairstylists need to know about social media for hairstylists.
SOCIAL MEDIA TIPS
Get more in-depth with your learning. Look up mafiahairdresser.com, and @SalonSpaChat on Twitter and Facebook. You will quickly learn how much there is to know, and how deftly they can get you on track with a strategy. for now, here are a few tips.
Follow people who follow others back, and who mention and reply to their following. Look for the people you would like to connect with, scroll their feed to see how generous they are. If they are not sharing other peoples content, or replying, or commenting on content, then stay away, and don’t waste your time. It is one thing, if you are J-Lo, another if you are trying to build your brand. If they know what they are doing on their end, they will like or follow you back, and may even send a reply.
Now, as you post and as your followers post, you can engage by sharing, or liking and responding. This is where things begin to kick in and get interesting. Your posts get in front of their readers, and their posts get in front of your readers. It’s a great way to get content to share as well, so your social media strategy just got that much easier. And your readers then get a wider sense of who you are and what you think about, which helps build your brand.
On Twitter, acknowledge your followers. Once someone shares your post, say thank you! Keep a dialogue going with the people you want to stay connected to. Retweet their post with a short message by you. This engagement pays off big time, and helps establish you and your brand.
Post 80% through sharing the content of others, and 20% of your own material. That is the rule! Does this come as a surprise?
Choose one, two or three social media platforms, but no more. Reach out to those that you aspire to be like and respect,and appreciate their message. Share the love.
Use photos when you do post your own material. You’ve heard it before – pictures speak a thousand words.
Be original in your posting, and let go of posting 10 million pictures of the same look of your clients’ hair in the salon, there is nothing more boring.
These are just a few ways in which you can grow your brand and be intentional about your posting. It doesn’t mean you should give up being personal, but the goal should be building relationships, not just shouting out to the oblivion.
The social media world can easily eat up all kinds of your valuable time. In the beginning, it may feel like no one is listening. Use this as your time to clarify what your own brand is, and to find out what gets a response and what is a big belly flop. In the end, all is fine. You can articulate as you go. Get help, get coached!
Choose the social media platforms that make the most sense to you and stick with them. See if you can change the focus of your postings, and experiment, be intentional, and share.